In Russia. LOL. New Russian 5th generation fighter Checkmate (aka SU-75) has it own cologne now. A 5th generation cologne (and perfume) no less.
Give Rostec a credit where the credit is due. They went all in and who knows, Checkmate scarfs, shoes and wristwatches could be the next step. Truth is, once one considers a good niche status of Russian watches in the West, something advanced in watches segment could be a good way to go.